Our Story!
Founded by marine engineers and lifelong anglers, our mission is clear: to elevate the art of fishing through uncompromising design, elite craftsmanship, and science-backed performance.
Partners
With ties to Jeremy Wade—renowned biologist, adventurer, and host of River Monsters—their work brings the same relentless curiosity and deep respect for the natural world that made theshow a global sensation. Together, we're working to create experiences and products that inspire discovery and conservation in equal measure.